WORK
ARIANA LUTERMAN X GODADDY
More Than the Finish Line
Ariana Luterman set two Guinness World Records as the youngest and fastest woman to complete six full IRONMAN triathlons across six continents in under a year. Together with Ariana, we led creative direction and production for a cinematic short film in partnership with GoDaddy — exploring the shared mindset between athletes and entrepreneurs and reframing achievement as a process of growth rather than a single defining moment.
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We collaborated with Ariana to shape the narrative and creative approach, intentionally shifting the focus from achievement to transformation. Through story development and scripting, we framed the piece around becoming rather than arriving — weaving together moments of challenge, persistence, and celebration to reflect the full experience behind the records. The direction emphasized a grounded, reflective tone while aligning Ariana’s story with GoDaddy’s entrepreneurial ethos.
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In partnership with Ariana, we oversaw an intercontinental production across the United States, Australia, and Spain, coordinating a distributed team of videographers and creatives to capture key moments throughout her journey. We managed contracting and releases, secured credentials for event access, and aligned contributors on visual direction and storytelling priorities — ensuring the moments that defined her preparation, progression, and record-setting achievement were captured with intention.
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We led post-production, guiding narrative pacing and alignment between audio and visuals, refining shot selection and composition, and ensuring cohesion across final campaign assets — from hero film to social content and still imagery.
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A cinematic short film that brought Ariana’s global, record-setting journey into focus as a story of identity, growth, and becoming. The piece elevated her narrative beyond performance, while reinforcing GoDaddy’s positioning as a brand supporting those building something meaningful.
